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Here is where we share our thoughts about new trends, tools, and general knowledge all about the SEO world!
Local SEO for Restaurants: A Practical Guide
Local SEO for restaurants: an accurate Google Business Profile, a readable menu page, consistent listings, reviews you answer and ways to track results.
By James Borland
How to Rank in Google AI Overviews for Local Business
How a local business can show up in Google AI Overviews: what Google says, what to fix on your site and profile, and how to check whether you appear.
By James Borland
A Practical Guide to Local SEO for Law Firms
Local SEO for law firms, step by step: Google Business Profile, practice area pages, consistent citations, reviews, local links and tracking calls.
By James Borland
Local Backlinks: How a Small Business Can Earn Them
Local backlinks come from area news sites, community groups, sponsors and directories. Learn where to find them, how to ask and which tactics to avoid.
By James Borland
How to Merge Google Business Profiles and Fix Duplicates
How to merge Google Business Profiles when they are true duplicates, and how to find, report and prevent duplicate listings in Google Maps.
By James Borland
Title Tags for Small Business Websites
How to write title tags for a small business website: what they are, how long to make them, how to write one for a local service page and how to check.
By James Borland
How to Use Google Business Profile Posts
How to use Google My Business posts, now Business Profile posts: which type to pick, how to publish, how long they last and how to check results.
By James Borland
Google Review Link for Your Business: Find and Share It
How to find the Google review link for your business, test it, and share it by text, email, invoice or QR code within Google's review rules.
By James Borland
How to Show Up in ChatGPT Local Recommendations
How to get your business into ChatGPT local recommendations: complete listings, matching details, real reviews and service pages AI assistants can read.
By James Borland
How to Use AI for Local SEO
Use an AI chat assistant for five local SEO tasks: review replies, Business Profile posts, FAQs, citation cleanup and service pages, with a human check.
By James Borland
How to Respond Faster to Local Services Ads Leads
A practical routine for home-service owners to answer Google Local Services Ads leads faster, with alerts, missed-call text-backs and honest templates.
By James Borland
Citations for Local SEO: Build and Fix Them
What local citations are, how data aggregators work, how to build citations step by step, and how to keep your name, address and phone consistent.
By James Borland
Google Business Profile for a Service Area Business
Set up a Google Business Profile for a service area business: hide your address, list real service areas, choose categories and avoid suspension risks.
By James Borland
How to Get More Google Reviews for a Plumber
How plumbers can get more Google reviews: set up your Business Profile, ask at the right moment, share your review link, reply well and avoid mistakes.
By James Borland
Google Business Profile Categories: How to Choose
How to choose Google Business Profile categories: pick the right primary category, add relevant extras, find the full list and change them safely.
By James Borland
How to Respond to Negative Google Reviews
How to respond to negative Google reviews: what to do first, how to write a calm reply, example responses, taking it offline and handling fake reviews.
By James Borland
Local SEO Checklist for a Small Business
A small business SEO checklist for local search: Google Business Profile, consistent listings, page titles, LocalBusiness schema, reviews and tracking.
By James Borland
Dominating Your Market Online: A Guide to SEO for Carpet Cleaning Companies
SEO for carpet cleaning companies: keyword research, on-page fixes, backlinks, local SEO and the analytics that show what is working.
By James Borland
The Power of AI in Boosting Your Website’s SEO Strategy
What AI SEO is, why it matters, and six ways to use AI for keyword discovery, content, optimization, voice search, scale and user experience.
By James Borland
Mastering H1, H2, and H3 Headers: The Key to Boosting SEO Results
Learn what H1, H2 and H3 header tags do, best practices for each level, how to keep headings consistent, and where keywords belong.
By James Borland
Pharmaceutical SEO
Why pharmaceutical companies need SEO, how to optimize a pharma website, which trends to watch, and the tools used for keyword research and analytics.
By James Borland
Affordable Local SEO Services
Affordable local SEO for small businesses: Google Business Profile, citations, on-page fixes and content. Month to month from $195, cancel any time.
By James Borland
Metadata SEO
What metadata means in SEO: title tags, meta descriptions and schema markup, plus how to write meta descriptions that are relevant and the right length.
By James Borland
SEO Action Plan
Learn about how to implement a SEO Action Plan onto your website to drive more traffic to your website without complicated guru terms!
By James Borland
Website Speed SEO
How page speed affects SEO, how to test your site with browser developer tools and PageSpeed Insights, and fixes like caching and lazy loading.
By James Borland