Local SEO case studies

Nonprofits

Nonprofit SEO case study: volunteer sign-ups out in the open

More traffic and volunteer sign-ups from a clear, current site

How an animal rescue nonprofit in Charlotte grew traffic and volunteer sign-ups with clear volunteer and adoption pages, event content and Ad Grants help.

HVAC companies

HVAC SEO case study: a second location built to stand alone

Short FAQ answers started appearing in Google AI Overviews

How a family-owned HVAC company in Phoenix gave its second location its own Business Profile, suburb pages, reviews and FAQ answers that AI Overviews use.

Plumbers

Plumber SEO case study: organic calls to ease ad spend

Organic calls from search alongside paid ads, with night leads answered

How a Columbus plumbing company added organic calls alongside paid ads with emergency and water heater pages, a citation cleanup and after-hours lead answering.

Wedding venues

Wedding venue SEO case study: found on Google, not just listings

More bookings from Google, not only from wedding directories

How a historic estate wedding venue near Nashville got found on Google as well as wedding directories, with pages for tours, packages and real weddings.

Tourism and destinations

Tourism SEO case study: direct bookings over booking sites

Bookings shifted from booking sites to the operator's own website

How a Sedona tour operator shifted bookings from commission-taking booking sites to its own website with tour pages, itinerary guides and seasonal content.

Dentists

Dental SEO case study: 219.56% more organic traffic in 2 months

How a dental practice grew its organic traffic 219.56% in two months: a new site, long-tail keywords, citations and Google Business Profile work.

Chiropractors

Chiropractor SEO case study: two clinics, separate rankings

Two clinics split the rankings instead of competing for the same searches

How a Salt Lake City chiropractic group stopped its two clinics competing for the same searches with separate location pages, profiles and treatment content.

Med spas

Med spa SEO case study: unique treatment pages per location

More consultations from unique treatment and location pages

How a Dallas med spa with three locations replaced thin, duplicated treatment pages with unique content for each treatment and location, tracked by location.

Veterinarians

Veterinary SEO case study: an independent vet vs the chains

More first-time callers despite corporate chains in the same searches

How an independent Portland animal hospital won more first-time callers against corporate chains with service reviews, an emergency page and a new-client page.

Law firms

Law firm SEO case study: beyond ranking for the firm's name

Grew consultations by ranking for more than the firm's own name

How a personal injury firm in Atlanta grew consultations by ranking for more than its name, with practice area pages, local accident content and attorney bios.

Restaurants

Restaurant SEO case study: menus Google can read, right hours

Crawlable menus and correct hours pushed up direction requests

How a Mexican restaurant group in San Antonio got more direction requests by turning PDF menus into crawlable pages and fixing the hours on its listings.

Roofers

Roofer SEO case study: steadier quote requests past storms

Evergreen guides evened out quote requests between storm seasons

How a Denver roofing contractor evened out quote requests between storm seasons with evergreen guides on replacement, insurance claims and inspections.

Electricians

Electrician SEO case study: into the Tampa map pack

Moved into the map pack for panel upgrades and EV chargers

How a residential electrician in Tampa got into the map pack next to bigger competitors with steady reviews, weekly profile posts, service pages and schema.

Landscapers

Landscaper SEO case study: a rebuilt site and local guides

Local plant and care guides now show up in AI answers about landscaping

How a Raleigh landscape firm rebuilt its site around design, installation and maintenance, added a project gallery and wrote guides for the local climate.

Remodelers

Remodeler SEO case study: trust across a long sales cycle

Pricing ranges cited in AI Overviews for kitchen remodel cost searches

How a Minneapolis kitchen and bath remodeler built trust with homeowners researching for months, using cost guides, case studies and neighborhood pages.