Case study · Electricians
Electrician SEO case study: into the Tampa map pack
What we did for a residential electrician (Tampa, FL, 1 location), and what changed.
The outcome
Moved into the map pack for panel upgrades and EV chargers
Before
The situation
A residential electrician in Tampa came to us with one location. Next to bigger competitors with hundreds of reviews, the company was invisible in local search.
That is a hard position for a smaller shop. Homeowners searching for an electrician mostly choose from the map pack, the short list of businesses Google shows with the map. The businesses in that list tend to be the ones with the most reviews and the most complete profiles, and a company outside it gets very few of those calls no matter how good its work is.
Before
The problem
A large review count is a head start that a smaller company cannot close overnight. Reviews tell Google that a business is real, active and trusted by customers, and they tell a homeowner the same thing. A business with few reviews sitting next to one with hundreds looks like the riskier choice, even when it is not.
The company also needed pages for the specific work people search for. Homeowners do not only search for an electrician; they search for the job they need, such as a panel upgrade or an EV charger installation. Without a page for that job, Google has nothing specific to rank.
There was a newer question too. More people now ask ChatGPT or Perplexity for a recommendation instead of scrolling a results page. Those tools lean on information they can read and trust about a business, and a site that does not describe the business clearly in a machine-readable way gives them little to work with.
The work
What we did
Step 01
Set up steady review generation.
The goal was not a burst of reviews but a steady flow over time, which looks natural to Google and keeps the profile current. A smaller company cannot match a big review count at once, but steady new reviews show that customers are choosing it now. Google's rules call for asking every customer and never offering anything in return.
Step 02
Posted on the Google Business Profile every week.
Regular posts show Google and searchers that the business is active. They also give the profile fresh content about the work the company does, which a homeowner comparing electricians on the map will see. A profile that posts regularly looks like a business that is busy and responsive, which matters when someone is choosing who to let into their home.
Step 03
Built pages for panel upgrades and EV chargers.
Each job got its own page so Google has a clear match for those searches. These are higher-value jobs that homeowners research before calling, so a page that explains the work helps both rankings and the decision to call.
Step 04
Added LocalBusiness and Service schema.
Schema is structured data that describes the business and its services in a format machines read directly. It helps Google understand the company, and it gives AI tools such as ChatGPT and Perplexity clear facts they can use when they answer questions about local electricians.
After
The results
The steady reviews, weekly posts and new service pages moved the company into the map pack, the short list where most local electrical calls are won.
The schema work helped on the AI side as well. ChatGPT and Perplexity started citing the company when people asked about the best electrician in Tampa, which puts a smaller shop in front of homeowners who never open a results page. Out of respect for the company's privacy, we do not publish its name or anything that would identify it.
The outcome
Moved into the map pack for panel upgrades and EV chargers
Next step
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