Case study · Landscapers
Landscaper SEO case study: a rebuilt site and local guides
What we did for a landscape design and maintenance firm (Raleigh, NC), and what changed.
The outcome
Local plant and care guides now show up in AI answers about landscaping
Before
The situation
A landscape design and maintenance firm in Raleigh came to us with a website that was holding it back. The old site had no clear service pages, and it did not work well on phones.
Landscaping customers come in different kinds. Some want a new design for their yard, some want it installed, and some want the yard kept up week after week. Each of those customers searches differently and wants different information before they get in touch.
Before
The problem
Without clear service pages, Google had no specific page to show for each kind of work. A homeowner searching for landscape design and one searching for lawn and garden maintenance want different things, and a site that lumps everything together ranks poorly for both. The visitor who does land on it has to dig to find out whether the firm does what they need.
The phone problem made this worse. Many people search for local services on their phone, and Google judges sites by how they work on a phone. A site that is hard to read or use on a small screen loses visitors quickly and gives Google a reason to rank it lower.
Landscaping is also a visual purchase. People want to see what a firm has built before they trust it with their yard, and words alone do not do that job.
The work
What we did
Step 01
Rebuilt the site around design, installation and maintenance.
Each of the three services got its own clear place on the new site. That gives Google a page to match to each kind of search and gives a visitor a direct path to the work they want. The rebuild also fixed how the site works on phones.
Step 02
Added a project gallery.
A gallery shows real work, which is what a homeowner wants to see before calling a landscaper. It helps a visitor picture what the firm could do for their own yard and gives them a reason to stay on the site and get in touch. A gallery also gives the site fresh content each time a new project is added.
Step 03
Wrote plant and maintenance guides for the Raleigh climate.
Gardening advice depends heavily on where you live. Guides written for the local climate answer the questions Raleigh homeowners actually have, which generic national advice cannot do, and they show the firm knows local conditions.
Step 04
Drafted the guides with AI and edited them by hand.
AI tools helped produce first drafts, and a person edited each one before it went live. The editing step matters: it is where local accuracy and the firm's own knowledge come in, and it keeps the guides from reading like the generic content AI produces on its own.
After
The results
The firm now has a site built around the three things it does, with a clear page for each, a gallery of its projects and a layout that works on phones. Homeowners looking for design, installation or maintenance can find the right service quickly.
The local guides have reached further than the firm's own site. Its plant and maintenance guides for the Raleigh climate now show up in AI answers about local landscaping, which puts the firm in front of homeowners while they are still learning what their yard needs. Out of respect for the firm's privacy, we do not publish its name or anything that would identify it.
The outcome
Local plant and care guides now show up in AI answers about landscaping
Next step
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